About Us

Welcome to Checkered Flag Honda!

Checkered Flag Honda is the place drivers come when they want a great deal on a great car. In business for over 50 years, we know what our customers are looking for in Virginia Beach, Chesapeake, Portsmouth, Hampton, Newport News, and beyond: great cars, fair prices, and comprehensive auto services.

Unlike other dealers in the area, we offer Up Front Pricing on all our new Hondas and pre-owned vehicles. Each model comes competitively priced with no hidden fees, and you’ll always get our lowest offer up front. This means you’ll never have to worry about wasting your time and getting anxious over haggling for a fair price. In addition, everyone on our product specialist team is paid a commission-free salary, which means their primary focus will always be on getting you into the right vehicle for your lifestyle and budget.

Because we want to ensure our customers are satisfied with their purchase, we also offer a 3-day money back guarantee, no questions asked! Once you’ve decided that it’s the vehicle you want to keep for years to come, you’ll be able to bring it to us for all your service needs, including standard maintenance and repairs, lifetime oil and filter changes, Virginia State Inspections, towing, rental vehicles, and shuttle services.

Get a great deal on your trade-in vehicle when you come and see us today. We’ll give you two different offers—one from AutoTrader and one from us—and then you can pick the one that gives you the best payout! Visit us today at 6541 E. Virginia Beach Blvd. Norfolk, VA 23502 and take a test drive!