



Haggle Free. Commission Free.
3-Day Money Back Guarantee.
Lifetime Benefits Experience these EXCLUSIVE benefits when shopping at Checkered Flag Honda
Lifetime Benefits Experience these EXCLUSIVE benefits when shopping at Checkered Flag Honda
See What Our Customers Are Saying
Had a great experience! Tony Butts helped us find a great car within our budget and went above and beyond to get us processed in a timely manner. Thank you Tony B!!!
If you want a great car buying experience go in and meet with Leon! I came in on Sunday at noon and was out by 2:30 with the Accord I wanted at the affordable price I asked for. No hassle and no haggle. It was such a good experience my wife is considering going in a getting a new Pilot. Definitely a customer for life! Thanks so much Leon!
Jordon Molon was phenomenal!
I had such a great experience with Monica a couple weeks ago! She eased all my worries and explained everything that was recommended to get done for my car very thoroughly! She is very personable and so sweet to work with! I highly recommend Monica!
Best experience ever for my parents with there first 2025 Honda odyssey touring and I would buy there for my first car when I get my license
Great experience. Davis is awesome!
If your looking for a new or used vehicle, definitely stop at Checkered Flag Honda! There was no feeling of being pressured into buying a vehicle, especially after the winter weather we just had and the dealership being closed for a day or two, unlike another dealership that I went to prior. Kwontae helped us search for the right vehicle at the right price. This is my go to dealership from now on! Thanks Checkered Flag! and Kwontae!
My husband and I purchased a 2025 Honda CRV Sport L Hybrid today from Checkered Flag Honda and we had the pleasure of being assisted by Carl Watford-Dyson who provided a wonderful, hassle-free car buying experience! He was super knowledgeable, explained everything in detail, and went over all the technological bells and whistles of the CRV. He was professional, courteous, and personable. Mr. Watford-Dyson is a definite asset to the Checkered Flag Honda team. Thank you for your help and God bless you!
My husband and I had the pleasure of working with Carl at Checkered Flag Honda when purchasing my 2025 Honda CR-V Hybrid Sport L, and I couldn't have asked for a better experience—even in the middle of a winter snowstorm! From start to finish, Carl was professional, knowledgeable, and incredibly patient. He made the entire process seamless, ensuring I had all the information I needed and answering every question with confidence. Despite the challenging weather conditions, Carl went above and beyond to make sure I was comfortable and well taken care of. His dedication and commitment to customer satisfaction truly stood out. If you're looking for a trustworthy and reliable salesperson, Carl is the one to ask for. I highly recommend him and the team at Checkered Flag Honda. Thank you, Carl, for making my car-buying experience a fantastic one!
We were surprised at the no haggling aspect to this dealership but it turned out to be the easiest experience we’ve ever had. Darryl is the guy you want to talk to for a great car-buying encounter!
While I hate buying cars, Rachel made the experience very pleasant. It was quick in and out from trade in to driving off the lot in no time. I would definitely come back if I needed another car.,
Amazing experience - always treated with respect and kindness.
I had a great car buying experience at CF Honda with Alexis. I wanted a particular CRV Hybrid and she worked to find my perfect car. It was still being built and I had to wait for its arrival, but she was always timely with updates so I never felt out of the loop. It was so refreshing to get the car I wanted rather than the one that was available as I experienced at many other dealerships. I would recommend CF Honda to anyone looking for a new or used vehicle.
Sherri at Checkered Flag is an excellent sales person. Thank you for making our purchase happen. We love our new Accord Hybrid!
Intake and pick up went very smoothly. Service Advisors were helpful and friendly. Vehicle was returned clean and ready to go.
Had such an amazing experience this week at Checkered Flag. My Sales associate was David and he did a great job at explaining the entire process and working with me for my car. He was super responsive to emails and calls, and was super attentive when I was there in person. They let me keep the car overnight to test drive and that sold it for me. I came back the very next day to buy my new dream car. I was scared even going into dealerships because I didn’t want to deal with the back and forth price about a car, so this was a great option to come in, see a price, see options for down payments, and work with me on finding savings. Would definitely recommend coming here if you’re interested in a new car. Can’t beat free oil changes and state inspections for life! Thanks again, David, for all the help!
Purchased my 2023 brand new Honda CR-V in June 2023. Very easy experience. Would recommend!
Jordan was very welcoming, extremely professional, addressed all of our issues, communicated status updates frequently and overall provided the best customer service out of many times I've brought my car for service over the past 14 years!
First time buying a vehicle from a dealer ship went way smoother than what i would’ve imagined thanks to the help of Rachel very good customer service and very friendly as well , also thanks to tony as well for the assistance!
Carl and Tony are amazing. They made sure I got the car that I love at a great price. They really care about the people.
My Sales Representative, DAVID HAYDU, was very helpful, attentive and I felt comfortable and not pressured.
Fast and excellent service.
Great place. Facilities are very comfortable with very friendly and professional people. Took my car for a "drop off" appointment, but they were able to change it to a "wait with car" appointment. They still were able to get me out on the road at a decent time. Great service.
Rachel was great to work with and got my Wife into the exact vehicle that she wanted. Great experience from the moment we walked into the door
I recently visited Checkered Flag Honda for my first free oil change and tire rotation after purchasing my 2024 CR-V Sport Hybrid. From the start, Stephanie Z., my service rep, was welcoming, attentive, and personable. She explained the service timing and made sure I was comfortable. During our conversation, I mentioned my concern about the Diamond Ceramic Coating not giving my car the shiny finish I expected. Stephanie immediately took ownership of the issue, offering to look into it and make things right. She needs to be cloned! I also spoke with Sales Manager Brian, who worked with Stephanie and Janell in Service to arrange for the coating to be reapplied. Although hesitant, Janell’s reassurance convinced me to proceed, and I’m so glad I did. When I picked up my car, it looked stunning—inside and out! The paint had a beautiful shine, and the car had a flawless appearance. I also met Dion from Detailing, who kindly offered helpful tips to maintain the paint. Checkered Flag Honda truly made me feel valued. From their proactive service to their commitment to customer satisfaction, it's clear they care deeply about their customers. I highly recommend them for a top-notch experience. Thanks to Stephanie, Brian, Janell, and Dion for going above and beyond!
Welcome to Checkered Flag Honda
Thank you for taking the time to learn more about Checkered Flag Honda, the chosen Honda dealer of shoppers throughout the Virginia Beach area. We're happy to say that we are able to consistently offer our customers in Virginia Beach, Chesapeake, Portsmouth, Hampton, and Newport News an outstanding variety of new Honda vehicles, from the Honda CR-V crossover SUV to popular sedans like the Honda Civic and Honda Accord. You'll also find we have one of the most comprehensive selections of used cars in the area, including a variety of certified pre-owned Hondas.
You won't only get a great selection at our dealership, but you'll also pay a fair price. Our Up Front Pricing plan means every vehicle is already competitively priced with no hidden fees included. That means you won't have to worry about the stress and anxiety of trying to haggle for a good deal. In addition, whether you've got good credit or less than perfect credit we'll make sure that you're able to secure affordable financing on your vehicle.
While we know giving our customers a variety of high-quality, dependable, and affordable vehicles to choose from is essential, we know it's only the start of what makes a great automotive dealer. With over half a century in business, we've made it our business to deliver top-notch auto services to everyone who steps foot on our lot. Enjoy complimentary lifetime oil and filter changes, VA State inspections, towing services, shuttle services, and car washes for as long as you drive your car.
Whether you're ready to make a purchase or just want to have a look at what we've got, stop in and see us at your convenience at 6541 E. Virginia Beach Blvd. Norfolk, VA.
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